Industrial Belts/Toys & Games
Shantou, Guangdong

Chenghai Toys & Gifts Cluster

Buyers researching Chenghai Toys usually want to know what this manufacturing cluster is known for, whether prices really beat online sourcing, and how to avoid low-quality suppliers. Chenghai District in Shantou City is known as the "Toys Capital of China," producing over 70% of the world's plastic toys. Over 20,000 toy manufacturers and trading companies operate here, producing everything from educational toys and remote-control vehicles to action figures and board games.

Save 40-60% vs wholesale
14+ Products
Teochew (Chaoshan dialect) & Mandarin

Why Buyers Source from Chenghai Toys

Chenghai's toy industry benefits from 40+ years of accumulated mold-making expertise. The district has over 500 mold-making workshops, meaning new toy designs can go from concept to production in days. Prices are 40-60% below international wholesale.

Chenghai started making toys in the 1980s. By the 2000s, it was China's largest toy production base. The annual Chenghai International Toys Fair attracts over 50,000 buyers from 100+ countries.

What Products Are Best to Source Here

Plastic toys
Educational toys
RC vehicles
Building blocks
Action figures
Dolls
Puzzles
Board games
Water toys
Toy vehicles
Musical toys
STEM toys
Seasonal toys
Party toys

Market Information for Visiting Buyers

Market Name

Chenghai Toys Exhibition Center

Address

Chenghai District, Shantou City, Guangdong Province

Best Season

April-October

Best Time

9am-6pm. The April and October toy fairs bring the newest products.

Order Quantity

MOQ: 200-500 units per style

Estimated Savings

40-60% vs wholesale

How Buyers Get to Chenghai Toys

From Guangzhou

High-speed rail: Guangzhou East → Chaoshan Station (2.5h, ¥180), then taxi to Chenghai (20min, ¥30).

From Shanghai

Flight to Jieyang Chaoshan Airport (2h), then taxi to Chenghai (30min, ¥50).

From Shenzhen

High-speed rail: Shenzhen North → Chaoshan (1.5h, ¥100), then taxi. Or flight to Jieyang Chaoshan Airport (45min).

From Beijing

Flight to Jieyang Chaoshan Airport (3h), then taxi.

Sourcing Tips for First-Time Buyers

Request EN71/ASTM F963 test reports for all toys - these are required for export to US/EU

Inspect paint quality and smell - cheap toys may use lead-based paints

Check small parts for choking hazards if targeting children under 3

Battery compartments should have screw closures for child safety

Many factories offer custom packaging at minimal extra cost

The mold-making ecosystem means custom designs are feasible with 500+ MOQ

Visit the Chenghai Toys Exhibition Center for a curated selection of the best suppliers

Shantou also has a seaport - sea freight export is convenient for large orders

Pitfalls to Avoid

Quality varies enormously between factories - always visit and inspect

Some toys use recycled plastic which affects durability and safety

Sound levels on electronic toys can exceed EU/US limits - request decibel testing

Packaging claims like "educational" may not meet actual educational standards

Colors fade quickly on cheap plastic - request UV resistance testing

Battery contacts often corrode - request anti-corrosion treatment

Lead time for custom molds is 15-30 days plus production time

Seasonal demand means factories are booked solid 3-4 months before Christmas

Inspection Checklist

Verify safety certifications, check plastic quality (should be virgin ABS/PP), test electronic components, inspect paint/coating, verify packaging quality.

Online Platforms to Source

1688.comAlibaba.comToysFair.cn

Nearby Attractions

  • Chaoshan Old City
  • Nan'ao Island
  • Kaiyuan Temple

Local Food

  • Chaoshan beef hotpot
  • Oyster omelette
  • Chaoshan fish balls
  • Phoenix tofu

Practical Information

Language

Teochew (Chaoshan dialect) & Mandarin

Currency

CNY

Savings Potential

40-60% vs wholesale

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